A design project requires a lot more than a graphic designer.
Your job needs a team working on it. This team will include a project manager, with experience, to establish a clear brief and follow the job through to completion for you.
To do this they will first spend time with you understanding:
a) the culture of your business
b) your taste and preferred styles
c) where the service/product needs to be positioned in the marketplace (ie. is it budget or premium?)
d) who your competitors are and what they are up to
e) your unique selling points
f) your budget
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